If you’re not ranking number one within your local area, don’t dismay, as all is not lost. The search algorithm aims to match guests with ideal listings as quickly and effectively as possible. There is no straightforward answer to the question, “How do I get my listing higher on Airbnb?” The problem is that Airbnb’s search algorithm works by analyzing multiple different data points for each and every listing in order to deliver a personalized set of search results for each user based on their search criteria, previous searches, demographics, etc.Īirbnb uses this data to showcase the best possible matches to guests in an effort to reduce friction, and speed up the booking process. Some of these ranking factors are public knowledge, but the vast majority are hidden behind lock and key. Over 100 different ranking factors!ĭid you know that Airbnb analyzes over 100 different data points with its algorithm to generate its search results pages?

Many of these ranking factors are publicly stated by Airbnb themselves, however, most are kept behind lock and key.īy understanding Airbnb’s search algorithm (and the ranking factors that influence it) it is possible to impact/improve the position of a listing within Airbnb’s search pages. Increased visibility on Airbnb can be obtained by satisfying the ranking requirements of Airbnb’s search algorithm. It’s part art, part science, and it could very well be the difference between ranking number one or one hundred in the search pages… What is Airbnb SEO?Īirbnb SEO is the process of increasing the visibility of a listing within Airbnb’s search results pages. It’s called Airbnb SEO (SEO is short for Search Engine Optimization).

Or, is there something you can proactively do to change it?Īs luck would have it there’s a whole lot that can be done to influence your ranking position on Airbnb (don’t stress, I’ll be showing you exactly how to do it in a moment). The higher you rank, the more bookings you’ll get.īut, what happens if you’re listing is hidden away in the doldrums of Airbnb’s search results pages out of sight from eager guests looking to part with their hard-earned cash? What then? Is that it? Is this something that you just have to put up with?

The number of bookings you get on Airbnb has a direct correlation to your visibility within Airbnb’s search results. Author of Airbn’b’Smart and Hospitable user

Airbnb listing